In this episode I explore the tricky question of donor tracking. I want to learn as much about a donor as I possibly can before I have a conversation with them, and in this episode I give some examples of things I like to know.

We also explore ways to get to know your donors, track them for the future of your organization, and why we do this. There's a lot to know, and it's just good relational juju to keep it all in one place.