The Raw Take for CEOs

Know Where You Make & Lose Money


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This week Dan & Steve talk about a few updates and commonly asked questions on the PPP Loan Forgiveness Application. They then dove into the number 2 of the GL Four... "Know Where You Make & Lose Money". 

  • Understand
  • Making money is much more than watching your checking account grow
    Knowing and understanding your gross margin contribution – avoiding unprofitable sales
    80/20 rule
  • Design
  • Designing a system that gives insight into customer level profitability or product line margins
    How much time do I spend on billing, collections, & other non-value add drivers?
  • Implement
  • Take advantage of modern data programs (QBO, XERO, Intacct, Netsuite) that can import directly into your FP&A system
    Set up your Chart of Accounts (COA) around your data reporting & analytics needs (not CPA / tax requirements, etc.)
  • Measure
  • Identify the important ratios and have them updated automatically
    Review on regular basis weekly or, at minimum, monthly
    ...more
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    The Raw Take for CEOsBy GrowthLab Financial

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