<p>Do you send surveys out to your customers regularly to study them? Where do they shop? What do they listen to? Are they primarily men? Women? Do they have kids? What is it keeping them up at night? If you don’t know who your customer is, then how do you know who to market to? And (equally as important) if you don’t know what motivates your customer then you will not know what to say in your sales message to them. </p>

Do you send surveys out to your customers regularly to study them? Where do they shop? What do they listen to? Are they primarily men? Women? Do they have kids? What is it keeping them up at night? If you don’t know who your customer is, then how do you know who to market to? And (equally as important) if you don’t know what motivates your customer then you will not know what to say in your sales message to them.

<p>Do you send surveys out to your customers regularly to study them? Where do they shop? What do they listen to? Are they primarily men? Women? Do they have kids? What is it keeping them up at night? If you don’t know who your customer is, then how do you know who to market to? And (equally as important) if you don’t know what motivates your customer then you will not know what to say in your sales message to them.&nbsp;</p>

Know who your customers are

When my wife and I started our music school business, we had just filed bankruptcy, living in my parents basement with two kids in diapers and expecting another child. Now we own the largest private music school in the northwest, we make over $1 million dollars a year from it and we do it all in ONE location. In this podcast I share with you the lessons I have learned over the years and how you can apply them in your business.

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Know who your customers are

Know who your customers are