<p>Saying everyone is your customer is the same thing as saying no one is your customer. No one has the budget to market effectively to the whole world… You're better off creating a specific niche and JUST focusing on them. If you think you're leaving money on the table by doing this you're not thinking correctly… Specialists in most any industry always demand higher prices. And they are almost ALWAYS in very high demand. </p>

Saying everyone is your customer is the same thing as saying no one is your customer. No one has the budget to market effectively to the whole world… You're better off creating a specific niche and JUST focusing on them. If you think you're leaving money on the table by doing this you're not thinking correctly… Specialists in most any industry always demand higher prices. And they are almost ALWAYS in very high demand.

<p>Saying everyone is your customer is the same thing as saying no one is your customer. No one has the budget to market effectively to the whole world… You're better off creating a specific niche and JUST focusing on them. If you think you're leaving money on the table by doing this you're not thinking correctly… Specialists in most any industry always demand higher prices. And they are almost ALWAYS in very high demand.&nbsp;</p>

Know who your profitable customer is

When my wife and I started our music school business, we had just filed bankruptcy, living in my parents basement with two kids in diapers and expecting another child. Now we own the largest private music school in the northwest, we make over $1 million dollars a year from it and we do it all in ONE location. In this podcast I share with you the lessons I have learned over the years and how you can apply them in your business.

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Know who your profitable customer is

Know who your profitable customer is