If you’ve been following Creative Marketing Brief, you’ll know Joe Casabona as a podcaster, course-creator and developer.

When Joe first struck out on his own, he knew nothing about his audience – literally nothing.

Now, ConvertKit allows him to track his users – what they do, why they sign up for his newsletters, what they’re interested in and why they follow him. 

It’s a valuable tool that allows you to create products that your audience actually wants – not products and content that you think they’ll want.

Joe says ConvertKit allows him to understand his audience so he can create the best content for them – and it will do the same for you.