Journey Untold

Know Your Audience: how a storyteller built a marketing agency for SMBs & startups (ft. Brianna Doe)


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Brianna Doe is the Founder of Verbatim, a full service marketing agency.

In this episode we discuss:

  • building a client base with zero experience
  • the importance of cultivating your passions
  • what she's learned about putting herself out there

 

Highlights:

(03:03) Early days of story telling & growing from written to visual 

(04:13) Favorite movies...of the moment 

(05:12) Charting a different path from her type A family 

(08:42) Building a client base from scratch 

(14:03) Founding her company, Verbatim 

(18:04) Mistakes marketers make 

(21:32) Jumping on social trends 

(23:51) Identifying your audience 

(29:18) Advice to early career self

 

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Guest Bio:

Brianna is a Founder & entrepreneur. After spending 12+ years as an in-house marketing leader, she launched Verbatim, a boutique agency that helps startups and SMBs grow. 

 

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Thanks to our WISE partners for supporting the next generation of female leaders. Learn more about Elastic.io and other partners here

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Journey UntoldBy Katie Capuzzo