Understanding your audience is the foundation of effective marketing.

In this episode, marketing strategist Gwen Montoya dives into strategies for learning more about your audience so you can create better content, offers, and marketing strategies. From analyzing demographics and analytics to gathering insights through surveys and observations, Gwen offers actionable advice to help you connect with your audience and make data-informed decisions for your business.

What You'll Learn in This Episode:

• How to use demographics to identify key traits about your audience.
   
• Leveraging your analytics to determine what content and platforms resonate most.
   
• Tapping into your observations to uncover patterns and buying habits.
   
• Analyzing your competitors to find gaps in the market or refine your approach.
   
• Tips for creating effective surveys to gather direct feedback from your audience.
   
• Why understanding your audience leads to better marketing decisions and offers.

Actionable Takeaways:

1. Review Demographics: Identify age, location, and interests of your audience to shape your strategy.
2. Analyze Your Data: Use website, social media, and email analytics to identify patterns and successes.
3. Leverage Observations: Reflect on questions, habits, and feedback you’ve noticed in your audience.
4. Study Competitors: Look at their strategies to uncover opportunities or gaps you can fill.
5. Ask Directly: Create short, simple surveys to collect actionable insights from your audience.

Interested in working together? Start with my intake form here.

Learn more about the Build Your Marketing Muscles membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx