This episode was originally recorded for the "Digital Enterprise Society Podcast".  It is an interview with Gerry O'Brion from What Big Brands Know.  Gerry is a friend of Thom Singer's and and expert in marketing strategy for companies of all sizes.  

How can you influence people to say yes? Regardless of your professional position, you are in a position of influence.  Every day you are faced with opportunities to influence others, whether it’s your boss, your coworkers, or your customers.

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