Today, many people express intense displeasure with the quality and cost for healthcare services. In several of my previous podcasts, I've rung this alarm, yet few innovators, elected officials and workers who enjoy lucrative employment within the medical, industrial, insurance complex have taken the message seriously. Every year, population health companies churn out new apps linking smart-phones and watches to imply that exercise alone will improve your health.

There is no doubt that exercise is a critical part of good health.

But… the truth is, joggers, runners, skiers, and even mountain climbers get sick. Sometimes with common inherited chronic illnesses like diabetes, kidney, heart and lung disease. Even gold medalists get cancer.

This is where the Know Your Colors app excels.

The ability to intuitively see the health status of multiple organs is powerful information that confirms a diagnosis and suggests a treatment plan. Also, the Know Your colors app illuminates' changes in health over treatment time. It's like a check engine light telling you how you're responding to treatment. Or telling you, perhaps a second opinion is in order.