Join host Christie H. Kristensen for an insightful conversation with Ruben Nielsen, Nordic Vice President of Sales & Business Development at Shift4. In this episode, Ruben opens up about his journey in the payments industry, sharing surprising lessons on consumer adoption, networking, and staying ahead of market trends. He dives into real-world case studies, including a sustainable payment solution collaboration with Tomra, and discusses the importance of personal connections and adaptability in shaping professional success.You’ve seen it happen—great products launch with huge potential, but if they don’t connect with the user, they fail. Ruben explains how to overcome the challenges of user adoption, the power of building genuine relationships, and why feedback, even when uncomfortable, can be a game-changer for growth.01:28 Meet Ruben: Fun Facts and Disney Movies03:20 Ruben's Career Journey in Payments05:55 The Importance of Networking and Events08:01 Building Relationships in Business18:20 Case Study: Sustainable Payments with Tomra35:09 Future Trends in the Payment Industry37:53 Inspiration and Leadership LessonsMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/night-drift/the-cleanerLicense code: DCXZVUNGAWM48HT0