On this episode of “Tough Business” John Fosco and Travis Browne break down the art of “Knowing Your Customer” They explain the importance of being able to identify who your customer is and once you identify them, how to speak to them correctly to maximize sales. They give specific examples of Starbucks & Black Rifle Coffee Co. while referencing how they believe these companies use the political climate to speak directly to their customers in an extremely effective manner. Next, they dive deep on their personal businesses, teaching how they find and identify their customers without any outside influence and how they speak to them directly, creating a “community” within their business.
The lessons from this episode will make you realize “Knowing Your Customer” is as important as anything when it comes to growing a successful & sustainable business.