A demand generation marketer has to know how their funnel is functioning, with indisputable data sets. Within her first few answers you’ll hear Ashley Emery, SVP of Demand Gen, is completely driven by data, and how to look under the hood of every stage of your customer acquisition funnel.

Know your demand gen funnel performance (with the data to prove it) | Ashley Emery, SVP, Demand Generation

Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.In Pros &amp; Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.&nbsp;In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.Learn more at https://www.knotch.com/podcast

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Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI. In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.  In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content. Learn more at https://www.knotch.com/podcast

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Know your demand gen funnel performance (with the data to prove it) | Ashley Emery, SVP, Demand Generation

Know your demand gen funnel performance (with the data to prove it) | Ashley Emery, SVP, Demand Generation