Digital Alchemy by ABEM

Know Your Niche; Find Your Blue Ocean


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 In the natural world and the world of marketing, ecosystem management is a long game approach that is highly effective. Beware of quick-engineered solutions that have unforeseen consequences or do not solve a problem!  Your ecosystem is where you develop your offer.  Ideally, your blue ocean is the place where you're not competing on price.  "Know your niche!" "Find your Blue Ocean!"

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Digital Alchemy by ABEMBy L. Jean Palmer-Moloney