Andy and Doug are joined once again by Friend of the Show Valerie Vaughn to break down why understanding business valuation is essential to successful exit planning. They cover the Exit Planning Institute framework (Discover, Prepare, Decide), the value of getting a ballpark valuation early, and how to use valuations as an annual measuring stick to guide growth and transition decisions.

Listeners will learn practical next steps: assemble a team of advisors (attorney, CPA, financial planner, M&A/broker), run 90-day sprints to clean up issues, and focus on levers that improve profitability and multiples. The hosts also share a case study illustrating how to close a retirement funding gap and make a business more marketable.