Your three co-hosts, Gabe, Ryan, and Jon, discuss why it’s so critical to know your numbers and what you should be thinking about when it comes to tracking key metrics. You should know your ROI on each of your marketing channels. Do not chalk it up to “branding.” If you’re spending time or money on it, there’s a way for you to track it.

 

Key Takeaways:

• How well do you know your numbers?
• Unfortunately, our education system doesn’t teach us accounting.
• Don’t aim for perfect; aim for good enough.
• A huge number of businesses don’t know how much they make per marketing channel.
• You also want to narrow down and see if it’s a lead gen issue or a closing issue.
• People love knowing if they’re winning or losing.
• The basketball coach, John Wooden, never focused on winning. His focus was getting the best out of everyone.
• Focus on what you can control.
• Even if you’re a solopreneur, you still need to know your numbers.
• How can you scale or even grow if you are in the dark about your margins?

 

Resources:

Freedomblueprintshow.com