In this week's episode we take a deep-dive into one of the 3 essential building blocks of successful video content — PURPOSE.

Defining your purpose for each video to fit your brand and video marketing messaging and strategy is essential to successful video marketing content.

Don’t overwhelm your audience with more than one purpose (or

topic) per video, especially for awareness on social media.

And make sure you’re clear on your message so you can know how to

talk about what you do and why in a simple yet powerful way.