As a practicing esthetician and educator new and future esthetician often ask me, "what product line and service treatments should I perform?" I always reply by saying, "Before I answer that, what is your why?" Knowing why you are becoming an esthetician is crucial to understanding your clientele and what they need. With so much information on the internet it's easy to fall into anything; however Proper Preparation Prevents Poor Performance. If you are a new estie or estie in training this episode is especially for you.

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