Episode 013: Knowing and Growing in Your Season

When you try to eat or harvest fruit out of season, the results are disappointing to say the least. The same can be said of brand building. Building a brand is a deliberate process of planting, cultivating, WAITING, and harvesting when the time is right. When we try to accelerate the results, we run the risk of being disappointed, disenchanted, or worse… disengaging from the process.