020 Knowing Residents at Center of Dallas' Strategy to Combine Social Media and Single Sign-On

  Social media gives public agencies the opportunity to go where the people are - at times and on platforms of their choosing.  Most government agencies have established a presence on the major platforms and experiment with others.  In Dallas, the city is combining the reach of social media with the security of single sign-on to welcome online residents home to suite of services that "know" them and increase the likelihood that the resulting service offerings will be relevant and convenient - and easy to use. The synergies between social and synergy then provide a city-controlled platform for serving - and marketing to - residents.  It bypasses the need to be everywhere on social media to reach every subgroup. Instead, it produces mass customization - a marketer's dream Justin Snasel (@JSnasel) is just such a marketer.  Recruited from the private sector, Snasel serves as the  PIO and Manager of Communication Strategy for the City of Dallas In this episode, Snasel discusses what the city has been able to do on that platform. He is unapologetic about the reality of marketing as the core of social media in government, as it is elsewhere.  Plus we unmask Eco-man, an alter ego created while in Arlington, TX on a shoestring and who went viral. Plus reflections on the the peaceful transition of @POTUS.