You know how you sound differently when you speak with your parents than with your partner than with your friends? It's all still you, but there is a slight differentiation in perhaps your tone, your language, your volume or even your pace. Are one of these styles more you? Is one more advantageous than the others, situation dependent?

This episode came out of a conversation with my brother's fiancee who is taking a mandatory introductory class on communications. Turns out, not everyone is a comms geek like myself and it got me to thinking about the different styles of communication and how your awareness of them, your comfort level with them, plays a role in how you present and market your business.

Highlights:

• Know your preferred or natural style of communication: Why does this matter? (3:48)
• How to Assess Your Comfort Level (8:24)
• Knowing the Rules so you can Break Them: I go Meta (10:15)
• What all This Boils Down to: You do You (14:21)

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