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Knowing vs. Doing - When Training is NOT the Answer
With special guest, Jonathan Peters, PhD
Training isn’t always the answer – and yet we offer training solutions for problems that we know are not training related.
There are many reasons why people don’t take action. The question to ask, “Is this a Can’t or a Won’t?”
Basically, there are two types of motivators that cause people to take action – extrinsic and intrinsic. In successful gamification, extrinsic and intrinsic motivators are not polar opposites, but instead, they are co-dependent on each other.
Today, gain insight into how to make sure the target audience has what it takes before you start designing any type of training program.
About Jonathan Peters, PhD: An international speaker and writer, Jonathan has spoken before audiences from Melbourne, Australia to Augusta, Maine. His specialty is marketing and customer experience, helping audiences improve identify what motivates their customers and learn how to speak toward those motivators. Jonathan has authored four books, including Cavemen Can’t Market, the first the Caveman Trilogy and has also ghostwritten 37 non-fiction books. An adjunct professor at the University of Nevada, Las Vegas, he instructs senior-level business majors. Connect with Jonathan (@jpetersphd) www.jonathanpetersphd.com.
About Your Host: A gamification keynote speaker and curriculum designer, Monica Cornetti is rated as the #1 Gamification Guru in the World by UK-Based Leaderboarded. She is the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica’s niche is gamification used in the corporate environment. Connect with Monica (@monicacornetti) www.monicacornetti.com
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By Monica Cornetti
5
11 ratings
With special guest, Jonathan Peters, PhD
Training isn’t always the answer – and yet we offer training solutions for problems that we know are not training related.
There are many reasons why people don’t take action. The question to ask, “Is this a Can’t or a Won’t?”
Basically, there are two types of motivators that cause people to take action – extrinsic and intrinsic. In successful gamification, extrinsic and intrinsic motivators are not polar opposites, but instead, they are co-dependent on each other.
Today, gain insight into how to make sure the target audience has what it takes before you start designing any type of training program.
About Jonathan Peters, PhD: An international speaker and writer, Jonathan has spoken before audiences from Melbourne, Australia to Augusta, Maine. His specialty is marketing and customer experience, helping audiences improve identify what motivates their customers and learn how to speak toward those motivators. Jonathan has authored four books, including Cavemen Can’t Market, the first the Caveman Trilogy and has also ghostwritten 37 non-fiction books. An adjunct professor at the University of Nevada, Las Vegas, he instructs senior-level business majors. Connect with Jonathan (@jpetersphd) www.jonathanpetersphd.com.
About Your Host: A gamification keynote speaker and curriculum designer, Monica Cornetti is rated as the #1 Gamification Guru in the World by UK-Based Leaderboarded. She is the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica’s niche is gamification used in the corporate environment. Connect with Monica (@monicacornetti) www.monicacornetti.com