Imagine pouring time, money, and energy into a project, only to realise it’s not working. Do you stop or keep going? Many entrepreneurs keep going—not because it’s logical, but because they’ve already invested so much. That’s the sunk cost fallacy at play. While it can lead to waste, when managed wisely, it can also encourage persistence and long-term thinking.

source: https://acalytica.com/blog/knowing-when-to-pivot-and-when-to-push-forward

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