Today, we’re discussing the one word founders dread: pivoting. I spoke with Joe Lee, the founder of Gamerjibe, one of Chicago’s hot new startups that connects people through the gamification of virtual events.

Joe and I discuss Gamerjibe’s evolution over time, the pivot that brought them to find their niche for success, and raising venture capital funding for the first time. As part of our conversation, Joe shares his thoughts on the importance of finding early advocates for your startup.