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Knowing Who to Sell To
My first ever sale in commercial printing was to my mom.
Yep, that’s right. She worked at a dentist's office and bought business cards for the office from me.
Turns out, my mom was not my ideal customer.
Not because she was a bad customer by any means, but mostly because she was safe.
And for the six months of doing commercial printing, those are the clients I went after. The ones I felt were easy to get into a conversation were the ones I went after.
However, most of them ended up being overly demanding, not really knowing what they wanted, and I was on the backend fixing a lot of orders.
It wasn’t until I had a more senior coworker take me under his wing and push me to go after some bigger clientele. He said the bigger clientele knew what they wanted, and I wouldn’t have to go through so much work after the order was finally put in.
Thank god for this guy because who knows how much longer I would have been banging my head against the wall taking care of the little fish.
Links- Website - https://successchampionnetworking.com/
- YouTube Video - (available soon)
- Blog - (available soon)
- Facebook Group https://www.facebook.com/groups/SuccessChampion
Mentioned in this episode:
Success Champions Networking
If you want to grow and scale your business you need to be getting into great conversations with other business owners that can help you take your business to the next level. Joining an online business peer group like Success Champions provides access to a select pool of successful business people from around the world, each having a well-established network who trust them, who want to introduce you to people that can help you build the business of your dreams. So once you get to know your fellow members and they’ve gotten to know you along with your services and ethics, the conversations you get into will multiply!
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By Donnie Boivin
5
2828 ratings
My first ever sale in commercial printing was to my mom.
Yep, that’s right. She worked at a dentist's office and bought business cards for the office from me.
Turns out, my mom was not my ideal customer.
Not because she was a bad customer by any means, but mostly because she was safe.
And for the six months of doing commercial printing, those are the clients I went after. The ones I felt were easy to get into a conversation were the ones I went after.
However, most of them ended up being overly demanding, not really knowing what they wanted, and I was on the backend fixing a lot of orders.
It wasn’t until I had a more senior coworker take me under his wing and push me to go after some bigger clientele. He said the bigger clientele knew what they wanted, and I wouldn’t have to go through so much work after the order was finally put in.
Thank god for this guy because who knows how much longer I would have been banging my head against the wall taking care of the little fish.
Links- Website - https://successchampionnetworking.com/
- YouTube Video - (available soon)
- Blog - (available soon)
- Facebook Group https://www.facebook.com/groups/SuccessChampion
Mentioned in this episode:
Success Champions Networking
If you want to grow and scale your business you need to be getting into great conversations with other business owners that can help you take your business to the next level. Joining an online business peer group like Success Champions provides access to a select pool of successful business people from around the world, each having a well-established network who trust them, who want to introduce you to people that can help you build the business of your dreams. So once you get to know your fellow members and they’ve gotten to know you along with your services and ethics, the conversations you get into will multiply!