We’re joined by Matt Penfield who

has worked in consumer insights for over ten years, utilizing his expertise at top companies like Sony Entertainment, EA, and now as the Vice President of consumer insights at Zynga.

We chat about the importance of understanding how target audiences think, what they desire, and how that information impacts what features and games get released, and when. We dive into Matt’s time at Sony, and ea. And the invaluable experience he gained while there, and also why VR is definitely not the future of gaming , all on this episode of creators at work.