Billions of dollars have been made off the facts that humans are emotional people and we look for clarity in the things we purchase. In this episode we talked about the things in emotions that are used in today's society when people are making a purchase. This will put you in the subconscious mind of your client and understanding why they have the feelings the emotions and ideologies that they have when they come to your business. This will help you best serve your ideal client and be able to cater to those emotions in which there are using as your ideal customer.