Sit with Lexi B

Knowing Your Why With Candace Jones- Ekuke


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About Our Guest:

Candace is a strategic planning and operational management expert with a passion for community impact. She has a background in engineering and business and holds an MBA from Stanford Graduate School of Business. Candace has worked in large tech companies, focusing on trust and legitimacy, and has extensive experience in strategic consulting. She is also a certified coach and founder of her own coaching practice, where she helps individuals align their personal and professional goals with their core values.

Episode Summary

In this episode, Candace discusses the importance of knowing your "why" and how it can guide your decision-making in both personal and professional contexts. She shares her own journey of discovering her why and the impact it had on her career and life. Candace emphasizes the need for individuals to be intentional about their path and make choices that align with their core values. She also highlights the challenges faced by high-achieving individuals, particularly black women, and the importance of supportive partnerships. Candace provides insights into her coaching approach and how she helps clients uncover their why and create a roadmap for success.

Key Takeaways

  • Knowing your why is essential for making intentional decisions and aligning your actions with your core values.

  • Understanding your values and goals allows you to assess trade-offs and make choices that are in line with your priorities.

  • Supportive partnerships, particularly in the context of black women, are crucial for navigating challenges and achieving success.

  • Taking the time to reflect on your why and set clear goals can lead to greater fulfillment and satisfaction in life and work.


  • Quotes

    • "I think sometimes your body speaks to you and lets you know that something is coming."

    • "I want to make sure that the things that I'm doing are ultimately aligned with my core values." 

    • "Having a husband who would come to me and say, 'Do you know who you are?'... Let me show you the receipts."

    • "By giving people permission to be honest about what they actually want and why... that's the critical starting point." 

    • "When you reach your finish line, you actually care, you're actually fulfilled." 

      • Candace LinkedIn

      • Candace Instagram

      • Candace Website

      • Transcriptions



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        Sit with Lexi BBy Lexi B

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