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Everyone knows how important I think it is to know who you are, what you like and dislike without just copying someone else to "fit in". My guest today knows this too - she's Bec Morris, a Brand Consultant who holds 15 years of invaluable experience in the industry. Throughout her career, she has had the privilege of working with some of the largest and most prestigious brands in the world, gaining an unparalleled insight into what it takes to create a truly successful brand. We had a really interesting discussion all about the importance of getting uncomfortable, creating your own rituals (no, we don't mean sacrificing someone) and why Bec doesn't like the term "personal brand".

Bec and I are talking about:

• What Bec has battled with to get to where she is now
• Checking in with yourself about how you want your life to be
• The problems with the term "personal brand"
• Why we don't avoid the hard stuff any more
• The fact that you are not your business and your business is not you
• Regulating your nervous system
• Blending in or standing out?

You can connect with Bec on Instagram @_becmorris or on her website at becmorris.co.uk.

If you've enjoyed this episode, please leave me a review and subscribe! And if you want to learn more from me, come and say hello on Instagram @thecompletioncoach or via email at [email protected] or find out more about working with me on my website, thecompletioncoach.co.uk.