Bahman Radnejad is the Chair of Entrepreneurship, Marketing, and Social Innovation at the Bisset School of Business at Mount Royal University and President of 1388 Consulting Group.

Thank you for listening 🌟 Check out our sponsor: https://predictum.com

See below for episode links, timestamps, and contact info:EPISODE LINKS:

• Bahman's LinkedIn:   / amirbahmanradnejad  

• 1388 Consulting Group: https://1388consulting.com/

• Disruptive technological process innovation in a process-oriented industry: A case study: https://www.sciencedirect.com/science...

• Navigating imposed innovation: A decision-making framework: https://www.researchgate.net/publicat...

• Redline innovations: Strategic responses to stakeholder opposition in innovation management: https://www.researchgate.net/publicat...

CONTACT NATHANIEL:

Feedback - https://forms.office.com/r/mAHmTU1eeP

OUTLINE:

00:00 - Episode trailer

01:13 - Introduction

03:09 - Origins in engineering

05:15 - Engineering v. innovation: learning to break rules

07:38 - Open innovation in energy and other industries

11:46 - Leaving industry for academia

14:13 - Brand building in industry and academy

18:20 - Outcompeting thought leader charlatans

20:27 - The importance of innovating on processes over products

23:11 - Disruptive process innovation in oil and gas

26:23 - How leadership tanked a billion-dollar fracking disruptor

28:19 - "Culprit" causes are often wrong. Learning to adopt systems thinking

29:23 - Energy transition

29:55 - Irrational responses to being disrupted. What legacy organizations need to know

32:44 - How to handle "Imposed" Innovation"

39:04 - When desirable innovations are blocked - the case of "Redline" Innovation

42:23 - Adopting university education to the new world

43:58 - AI's effect on research

48:53 - Bahman's model leader

51:00 - Life after the classroom. Stories of enduring bonds.PODCAST LINKS:

Apple Podcasts: https://podcasts.apple.com/us/podcast/knowledge-company-now/id1793779377

Spotify: https://open.spotify.com/show/5K5jj9nW3YTicH2y4ufI3s?si=a7ec99b8dcd84af7

YouTube: https://www.youtube.com/@KnowledgeCompanyNow

Podcast Site: https://predictum.com/knowledgecompan...SOCIAL LINKS:LinkedIn (Nathaniel Leies):   / nathanielleies  LinkedIn (Predictum Inc.):   / predictum  LinkedIn (CoBaseKRM):   / cobasekrm  

Rob Reul and Cy Wegman are consultants at Predictum Inc. specializing in optimizing products and manufacturing with industrial statistics and analytics.Thank you for listening 🌟 Check out our sponsor: https://predictum.comSee below for episode links, timestamps, and contact info:TRANSCRIPT:https://predictum.com/2025/05/delivering-products-consumers-actually-want-with-marketing-analytics/EPISODE LINKS:

• Predictum's Unilever DataLab Win: https://youtu.be/wnOCqKvrwMU
• Unilever DataLab Ecosystem: https://www.unilever.com/news/news-search/2023/introducing-unilevers-datalab-ecosystem-pioneering-collaborative-rd-for-superior-innovation/
• Rob and Cy's Work Profiles: https://predictum.com/company/#leadershipRob's LinkedIn: https://www.linkedin.com/in/rob-reul-69809a2/
• Cy's LinkedIn: https://www.linkedin.com/in/cywegman/
• Rob's LinkedIn: https://www.linkedin.com/in/rob-reul-69809a2/

CONTACT NATHANIEL:

Feedback - https://forms.office.com/r/mAHmTU1eePOUTLINE:

00:00 - Episode trailer

01:13 - Introduction

02:52 - Marketing analytics and its role in business

05:08 - Why businesses should care about marketing analytics

07:12 - Choice experimentation

10:03 - How to run choice experiments with surveys

11:57 - Conducting pricing research

14:09 - Appliance repair case study

16:15 - The cost of not using marketing analytics

17:09 - Why Toaster Strudle missed an early go-to-market

19:10 - "Data engineering is not data analytics"

21:28 - Winning the Unilever DataLab 5-S Challenge

24:30 - Unpacking Unilever's challenge

26:55 - Why Predictum stood apart

29:44 - Building Analytical Culture

31:37 - Hopes for new generations of analysts*PODCAST LINKS:*

Apple Podcasts: https://podcasts.apple.com/us/podcast/knowledge-company-now/id1793779377

Spotify: https://open.spotify.com/show/5K5jj9nW3YTicH2y4ufI3s?si=e1debd59c9f84978

YouTube: https://www.youtube.com/@knowledgecompanynow

Podcast Site: https://predictum.com/knowledgecompanynowSOCIAL LINKS:

LinkedIn (Nathaniel Leies): https://www.linkedin.com/in/nathanielleies

LinkedIn (Predictum Inc.): https://www.linkedin.com/company/predictum

LinkedIn (CoBaseKRM): https://www.linkedin.com/company/cobasekrm

Israel Beck is Founder and CEO of Cratic AI and an advocate for the power of culture to transform the success, productivity and profit of the business. Thank you for listening 🌟 Check out our sponsor: https://predictum.comSee below for episode links, timestamps, and contact info:EPISODE LINKS:

CraticAI Website: https:https://cratic.ai

Israel's LinkedIn:   / ipeck  

CONTACT NATHANIEL:Feedback - https://forms.office.com/r/mAHmTU1eeP

SPONSORS:To support this podcast, check out our sponsors:Predictum: Go-to vendor for JMP-based statistical modeling and data analytics empowerment for improving products, manufacturing processes, and business intelligence. Visit: https://predictum.com

CoBaseKRM: An easier, central way to manage analytical projects and statistical modeling. Visit: https://cobasekrm.com

OUTLINE:

0:00 - Show Teaser1:09 - Introduction2:25 - A conversation that changed Israel's life11:58 - What companies get wrong about culture16:49 - Culture eats strategy for breakfast19:32 - Cratic's origins26:35 - Was AI in the original Cratic product?32:18 - Evangelizing an AI product in 201633:33 - "AI is a Lie"41:53 - Understanding users v. solving problems43:14 - Asking personal questions45:26 - Surprising replies47:46 - "How does your family feel about your job?"55:48 - Being honest in work and in life57:04 - Being present as a leader59:44 - Managing up1:01:32 - Leading on bad days 1:04:03 - Researching organizational psychology and behavior1:09:34 - Understanding eNPS1:13:00 - Arguing for culture's importance as a transformation lever1:13:54 - Thoughts on legacy1:14:58 - "Have you ever not liked someone?"PODCAST LINKS:Apple Podcasts: https://podcasts.apple.com/us/podcast...Spotify: https://open.spotify.com/show/5K5jj9n... Podcast Site: https://predictum.com/knowledgecompan...SOCIAL LINKS:LinkedIn (Nathaniel Leies):   / nathanielleies  LinkedIn (Predictum Inc.):   / predictum  LinkedIn (CoBaseKRM):   / cobasekrm  

Achille Ettorre is an Analytics and AI Advisor, Harvard Business Review board member, and author of "The Digital Advantage: Success Strategies for Harnessing People, Culture, and Technology."

Thank you for listening 🌟 Check out our sponsor: https://predictum.com

See below for episode links, timestamps, and contact info:

EPISODE LINKS:

Achille's Website: https://achilleettorre.com

Achille's Books: https://achilleettorre.com/book-launch/

CONTACT NATHANIEL:

Feedback - https://forms.office.com/r/mAHmTU1eeP

SPONSORS:

To support this podcast, check out our sponsors:

Predictum: Go-to vendor for statistical modeling and data analytics for improving products, manufacturing processes, and business intelligence. Visit: https://predictum.com

CoBaseKRM: An easier, central way to manage analytical projects and statistical modelingVisit: https://cobasekrm.com

SOCIAL LINKS:

LinkedIn (Nathaniel Leies):   / nathanielleies  

LinkedIn (Predictum Inc.):   / predictum  

LinkedIn (CoBaseKRM):   / cobasekrm