If a client has read Profit First, they know just as much as an accountant who’s only read the book too.

In this episode of Profit First: Beyond The Book, Tim Seymour is joined by Deb Halliday and Jason Withers to explore why reading Profit First is only the starting point — not the solution.

They unpack the critical difference between understanding the theory and being able to implement Profit First effectively, highlighting the role of experience, behaviour change and certification.

This conversation goes beyond bank accounts and percentages, revealing why true Profit First mastery comes from practical application, community support, and a shift in mindset — not just turning the pages.