Should big business offer smaller suppliers a helping hand as they try to develop best-practice sustainability? It’s almost pointless to go green in isolation, says Dr Mehreen Faruqi, an environmental expert and visiting fellow at the University of New South Wales. Shared responsibility presents a way forward as sustainability is refreshed on corporate agendas after the distractions of the financial crisis. Whether the motivation is to win business or save the planet, who cares if you are all in it together?