We all want to be known for something. But what do you do when you don't measure up—even to your own standards? You'll never become who you want to be unless you are willing to face up to who you actually are. And the only way to do that is to stop worrying about being known for something, and allow yourself to be known by a group of someones.

THE BIG IDEA: Managing our image makes us imaginary and not known by anyone.