Your brand can get you noticed — but your character is what earns trust. In this final episode of The Bizzin Podcast with Elandri, founder of Socially Shaped, Des-lie dives into fast yes/no questions that spark a deep conversation about branding, leadership, and integrity. They explore how your personal and business brand can be linked, but don’t have to be — what matters most is that both are clearly defined. They discuss the challenge many entrepreneurs face: scaling a business when clients want to work with you, not your team. From developing trustworthy employees to building a brand that goes beyond a single person, this episode is packed with wisdom for growth-focused founders. Elandri also speaks about the crucial difference between being known and being trusted, why honesty matters more than perfection, and how giving people more than they asked for builds loyalty that lasts. Her final piece of advice: there is always a better way — stay teachable enough to find it. A powerful conversation on integrity, leadership, and building a brand people can trust. Powered by Bizzin.

Disclaimer: The views, thoughts, and opinions expressed by the guests on this podcast are solely their own and do not necessarily reflect the views, policies, or positions of Bizzin.