Nic Sulsky on Growing Curling into a Mainstream Sport | Knup Sports Show Ep. 240
In Episode 240 of the Knup Sports Show, host Ryan Knuppel welcomes back repeat guest and serial entrepreneur Nic Sulsky, now the Co-Founder and CEO of The Curling Group.
After leading major gaming and fantasy sports ventures like Monkey Knife Fight and PointsBet Canada, Nic has taken a bold new path—revolutionizing the world of curling. In this episode, he shares how The Curling Group acquired the Grand Slam of Curling and is building out the first-ever professional curling league—Rock League, set to launch in 2026.
💡 Learn how Nic is combining live events, international athlete branding, streaming, social media, and live betting technology to transform curling from an Olympic hobby into a year-round, global sport with mass entertainment value.
🎯 What You'll Learn:
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Why curling is not the sport you think it is
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How 284M people globally engage with curling every Olympic cycle
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The plan to bring live betting to curling for the first time ever
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What it's like to build a new pro league from scratch
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How karaoke, bananas, and Limp Bizkit all made it into curling events 🤯
📺 Watch now to understand why curling could be the next breakout sport and how Nic’s team is making it happen with data, content, and innovation.
🔗 Links Mentioned:
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The Curling Group: https://rockleague.com
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Grand Slam of Curling: https://thegrandslamofcurling.com
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Follow Nic Sulsky on LinkedIn: https://www.linkedin.com/in/nicsulsky
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