In this episode of the Best Part of Travel podcast, hosted by Janelle Visser and Stephen Joyce, we travel Down Under to delve into Australia's unique approach to cultural attractions tourism and visitor experiences.

Featuring guest interviews with:

• Annabel Sullivan, Executive Officer of Cultural Attractions of Australia;
• Catherine Hughes, Business Development Manager at the Sydney Opera House;
• Mirjam Hilgeman, Museum Shipkeeper at the Australian National Maritime Museum;

The episode covers how Australian attractions are collaborating to attract more travelers to their attractions by offering elevated, immersive experiences for both international and domestic travelers. Discussions include the rise of passion-based travel, the importance of bespoke and VIP experiences, and Arival research on visitor attractions and the affluent traveler.

Some resources we mention:

• The State of Visitor Attractions (Arival report on Attractions):
• More Attractions Offer Guided Tours, VIP Experiences

• The State of Experiences in Australia & New Zealand
• Koalas & the Jurassic Park T-Rex (YouTube)

The Best Part of Travel podcast is brought to you by Arival. Season Two is sponsored by Protect Group.