Influencer marketing has emerged as a pivotal strategy for brands to connect with their target audience authentically. By leveraging the influence and credibility of individuals within specific niches, brands can effectively engage with consumers and drive meaningful interactions.

In our first episode of R3AL TALK, Indah Putri (Head of Social and Digital Media Content, Samsung Indonesia), discusses influencer marketing landscape in Indonesia, covering the strategic selection of influencers/KOLs aligned with brand objectives, monitoring KOL performance and compensation structure, and expert advice for marketers to optimize their influencer marketing efforts.