Konel Banner and Frank Weston never really expected to make money off their product let alone get on Shark Tank. Konel and Frank created a fire starter called Instafire for their own leisurely use. The two are outdoor enthusiast and have spent their lives in the great outdoors. It was a product truly born from it’s founders’ experience in the wild. They had no doubt about the quality and utility of the product, but were not expecting the future demand and the many millions of people it would go on to help. Learn More at instafire.com | selery.com