Connect with Benjamin:

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Tool's Benjamin References:

UN Sustainability Goals
B Corporation Certification

Here's This Shows TL;DR:

• A brief overview of Kotn 
• Benjamin defines what social responsibility means to Kotn
• We go deeper on how Kotn integrates social responsibility into everything they do 
• Difference between a vicious and virtuous cycle
• Benjamin explains what he most proud of accomplishing so far 
• We go over the best place to start 
• Value of choosing a single sustainability goal from the UN's list to get started 
• How to avoid seeming disingenuous
• The appropriate time to start marketing your social responsibility efforts 
• Value of being a B Corporation
• Commerce and ethics need to be in harmony 
• Being ethical does not mean you can avoid an amazing quality product
• Best time to start is at brand creation the second best time is right NOW