Snacks! Aren't they just the best! No matter your dietary preferences snacks are always their. And today we are gonna be talking all about the marketing world of snacks with Alex Callender. He works for KP Snacks which under them they have loads of brands from Pom Bear to Popchips to NikNaks and more.

We cover HFSS, what it is, how it works, is it a good thing or a hinderance. We talk about Alex's history not just in the snack game but also in soft drink giant Red Bull and conglomerate Nestle. We chat about our new product we have just launched the Taste Collective and some research we found out via them. And of course we ask Alex for his take aways piece of advice for the industry at large and for your listening pleasure in a section we like to call... rocket fuel.

And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. [email protected]

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https://www.kpsnacks.com/

Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Expert

It is Hosted and Produced by James Erskine

Produced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)

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Hosted on Acast. See acast.com/privacy for more information.