Data Driven - Winning in the Golf Business

KPI Golf's 85/50 Membership Sales Program from the Member's Side


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I played the Golden Bear Club in Orlando today. It's outstanding. 

My friend just joined the club and he's super excited about playing more golf with his friends out there right now. It's the ideal time for the club (if they were hurting for members) to engage him in actively referring his friends to come out and experience the club with him - and possibly join as well. 

Fascinating to see the power of the 85/50 program in action from the member's standpoint. 

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Data Driven - Winning in the Golf BusinessBy Casey Bourque