Confused about the difference between KPIs and metrics? This video breaks it down clearly—what they are, how they differ, and how to choose the right KPIs for your product, team, or business. Learn the 4 core dimensions of KPIs (timeliness, quality, budget, and effectiveness), examples from real teams, and how to avoid common mistakes. Whether you’re in product management, marketing, or growth—this is essential knowledge.

📌 What you’ll learn:

• The difference between KPIs and metrics

• SMART criteria for designing KPIs

• Acquisition, engagement, retention, and monetization KPIs

• How to make KPIs actionable, not just numbers

• How to report and own your KPIs

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