The Circle Sessions

KPIs for Social Media: What Matters?


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This week Tonnisha is here from The Circle of Experts. Tonnisha is on a mission to help small businesses level the playing field through digital marketing solutions.

What we cover...

  • What are KPI's?
  • What matters? It depends on what matters to YOU! She personally believe engagement and reach matter the most while others value impressions and followers.
  • Knowing WHY you use social media will help you to determine your KPIs. 

TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

TW - @tjecomm

LI - https://www.linkedin.com/in/tonnishaenglish/

FB - https://www.facebook.com/tjecomm

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Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

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The Circle SessionsBy Brett Johnson, My Podcast Guy™