If your mobile app isn’t growing fast enough, it’s probably because you're tracking the wrong things.

This episode kicks off a 10-day masterclass built for mobile app founders who want millions of downloads without wasting money on ads that don’t convert. We break down how to measure success with the right KPIs—the kind that make or break whether users stick or churn.

After creating thousands of viral pieces of content, building 10M+ followers, managing millions in ad spend, and driving billions of views, we learned the hard way: content alone isn’t enough. Scaling a mobile app means understanding what data actually matters.

In this episode:

• The 3 scenarios where paid ads actually make sense
• How to increase your app’s LTV using data from ads
• What most founders get wrong about measuring success
• How the right KPIs can unlock exponential growth

You’ll also learn:

• Why your early ad flops are a feature, not a bug
• When not to be the face of your own ad campaign
• How to build a creator team that scales content on autopilot
• The single most important mindset shift before scaling ad spend

Most mobile app founders get crushed under the weight of bad data, worse creatives, and zero systems. But if you're serious about growth, this masterclass rewires your entire approach—from high-level theory to granular execution.

This isn’t theory from someone who’s read too many blogs. This is straight from the trenches—millions of users, millions in ad spend, and an entire agency built to do one thing: scale mobile apps. Let’s get into it.