IR Strikes Back

Kpop Demon Hunters: How South Korean Soft Power Boosts U.S. Influence


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K-Pop: Demon Hunters looks like pure Korean soft power — but behind the glitter lies an American remix.
In this episode of Les RI contre-attaquent, we unpack how Netflix’s animated fantasy uses K-pop idols to project U.S. influence: from the Met Gala to songs in English, from hybrid characters to the celebration of individuality over collective identity.

🎧 Key themes:

  • Why global success still runs through the U.S.

  • K-pop as a tool of American cultural strategy

  • The clash between idol “manufacture” and U.S.-style self-expression

  • A film more Americanized than it first appears.

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IR Strikes BackBy Anne and Lau