What started as a kitchen conversation with his mom about her pumpkin jam turned into an e-commerce platform that helps thousands of Malaysian mom and pops food creators bring their businesses online. Since the pandemic, Kravve has grown 10-fold, raising RM1.2 million through equity crowdfunding and furthering Yong Lin and his co-founders’ goal of expanding access to digitalisation for all. In this episode, he tells us how they did it, and why digitalisation is coming for us, whether we like it or not.

“The digitalisation of businesses is inevitable.” - Yong Lin Teh

Timestamps:

[01:25] - Yong Lin's upbringing and how it shaped him

[03:19] - A Sunday morning conversation that eventually led to starting Kravve

[05:36] - First exposure to entrepreneurship

[09:43] - Starting Kravve from ground zero

[11:00] - How Kravve helps small businesses grow and go digital

[13:10] - Biggest challenge: “We were constantly running out of money”

[16:52] - Raising RM1.2 mil in equity crowdfunding through storytelling

[19:20] - Changing the lives of the small business owners

[21:14]- Levelling the playing field for all online sellers regardless of technological experience

[23:28] - “Digitalisation of businesses is inevitable, online business is here to stay”

[26:18] - Ensuring food safety and payment security

[27:43] - Advice to budding entrepreneurs

[30:47] - “Kravve belongs to Malaysians”