New Era’s Senior Vice President of Brands, Mark Maidment, dives deep into the brand’s latest collaboration with BMX legend Nigel Sylvester. Mark shares insights on the creative process behind the collab and how New Era continues to push the boundaries of fashion and sports culture.

We also explore the evolution of sports fashion, from classic caps to streetwear staples, and how New Era has remained at the forefront of style innovation for athletes and fans alike. 

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