How I settled in West Sweden

Kris Granger - Personal branding, parenthood and optimism


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Today, we continue the story of Kris Granger, a marketing strategist from Trinidad and Tobago, as he reflects on how relationships, self-belief, and persistence helped him build a life in Gothenburg. From learning how to network as an outsider to navigating Swedish work culture, fatherhood, and work-life balance, Kris shares the people, values, and mindset shifts that helped him move forward. 

“Being successful is hard. Being unsuccessful is hard. Choose your hard.” 


In this episode, Kris shares: 

  • How he built his network in Gothenburg and why connections can open unexpected doors 

  • His advice on networking as an introvert and finding ways to show value 

  • Why personal branding is not about self-promotion, but about how people remember you 

  • What fatherhood in Sweden has meant to him and why he values the role of fathers here 

  • His reflections on Swedish work-life balance, trust, and workplace culture 

  • The mindset that helped him stay optimistic, protect his self-worth, and keep going through challenges 

The podcast is produced by Move to Gothenburg, a regional public-private partnership, co-funded by the European Union, to help attract and support international professionals. 


👀 More tips about living in West Sweden: 

https://www.movetogothenburg.com/live/personal-life/creating-a-social-life/ 

https://www.movetogothenburg.com/live/work/finding-a-job/ 


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How I settled in West SwedenBy Move to Gothenburg