Krista Seiden is the Analytics Advocate for Google where she is responsible for educating and advocating for digital analytics and optimisation best practices as well as running the GA Premium.She also co-chairs the San Francisco chapter of the Digital Analytics Association (DAA) and a sought-after mentor for the Analysis Exchange.

You may know her as the face and voice of the insanely popular Google Analytics Academy course on Google Tag Manager (which over 100,000 people have watched!). And, she travels all over the world speaking to analysts who want to make the most of google analytics.In fact,

I had the pleasure of interviewing Krista on location during our speaking stint at the LovesData Analytics Conference in...Australia! Krista shares her story of professional growth as an industry speaker and her unorthodox methods for prepping to take the big stage.

You'll find the Show Notes & resources for this episode at LeaPica.com/009

How to Follow Krista:

Read Krista’s blog @ www.BloggerChica.com

Krista on Twitter: @KristaSeiden