Formerly a Hilton performance brand manager, Kristen, saw the negative effects of COVID-19 coming to the US early on. Hilton was able to prepare their US properties with sanitation guidelines as well as providing discounts to front line workers. With occupancy rates starting to climb, she is seeing about a 1/3 of the US is traveling--leisure travelers. She recommends auditing all your digital channels and marketing promotions, leaving nothing to chance.