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Kristen LaFrance: A Retention Crash Course for DTC Brands| Office Hours Ep. 6
On this episode of Office Hours, host Richie Mashiko chats with Kristen LaFrance (aka the unofficial/official mayor of DTC Twitter), the Growth and Community Lead at Churn Buster, DTC Retention Specialist, and the host of the Playing for Keeps podcast. Kristen and I talk about retention 101, some of the top retention trends of 2020, some of the best retention practices for different channels like email and organic social, and how brands can think about retention during the COVID-19 time period.
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By DTC SchoolOn this episode of Office Hours, host Richie Mashiko chats with Kristen LaFrance (aka the unofficial/official mayor of DTC Twitter), the Growth and Community Lead at Churn Buster, DTC Retention Specialist, and the host of the Playing for Keeps podcast. Kristen and I talk about retention 101, some of the top retention trends of 2020, some of the best retention practices for different channels like email and organic social, and how brands can think about retention during the COVID-19 time period.